We had a great guest lecturer in class on Tuesday – Giovanni Marra, Director of Corporate Marketing for Pantone. First let me say that he has a great job – studying color, travelling to exotic destinations for research, selling color to top names in fashion, design and other industries. It was interesting to learn aboutContinue reading “A few things I learned from Giovanni Marra (Pantone)”
Category Archives: color forecasting
Color Forecasting
I came across this post on the Landor blog from Jack Bredenfoerder while scanning through my bookmarks the other day. It is very relevant to our current project in class, which is to do a trend forecast for a specific color. My color is yellow, so I think it’s great that 2010 all of theContinue reading “Color Forecasting”