What IS organic design exactly? My recent visit to Cooper-Hewitt answered part of that question for me. The Nature Conservancy developed an exhibition in which 10 leading designers were commissioned to develop new uses for sustainable materials and tell a unique story about the land and culture from which they came. This exhibition is beautifulContinue reading “Design for a Living World”
Author Archives: Elizabeth Pizzuti
Organic Design
SolidThinking is a new achitectural design software that allows designers to scan a basic sketch in and create a nature-inspired design using the morphogenesis tool. In this New York Times blog post, they mention that this gives designers a valuable automated tool. The software creates curves and organic shapes where there were none before, andContinue reading “Organic Design”
Will Ferrell takes on insurance companies!
Protect Insurance Companies PSA from Will Ferrell Yes! Finally someone explains health care reform in terms that regular people like me can understand. By creating this video, Will Farrell has branded insurance companies and their executives as bloated, greedy and ruthless. The reason this format works better than the thousands of scathing articles and reports,Continue reading “Will Ferrell takes on insurance companies!”
Marian Bantjes
I was lucky enough to pick up Eye Magazine #72, with an interview with the illustrious Marian Bantjes. Her work is so inspiring for me because of the complexity, amount of time spent on each piece, and obsession with the smallest details. How do you charge clients for your work?‘People often ask me forContinue reading “Marian Bantjes”
Further clarity to brand platform
Voltree Power teamed up with scientists at MIT, and has successfully tested the wireless network powered by trees in Boise, Idaho. Now they need a brand platform to attract investors from the technology industry and increase public interest in this ‘green’ discovery. At the moment it is a government funded project through the Bureau ofContinue reading “Further clarity to brand platform”
Ghostbusting
The dishonest and utterly diabolical practice of ghostwriting is widespread in most respected medical journals. It’s when the pharmaceutical company sponsors writers to publish bogus research on their products. Since the medical journals rely on the honor system to get disclosure on writer’s funding, we never find out that the study on that diet pillContinue reading “Ghostbusting”
Why New York Magazine will always be my favorite… as long as they cut it out with the fur
For many years that I’ve lived in New York City (seven so far), I have subscribed to New York Magazine. It’s a weekly ritual of tearing through the juicy articles, well-thought-out design and of course the too amusing approval matrix. I have to point out however that the amount of fur on the pages ofContinue reading “Why New York Magazine will always be my favorite… as long as they cut it out with the fur”
Worst web design EVER
For such an inspiring topic, and possibility to make a huge difference in the world, David MacKay really needs to rethink his web design. View the remarkably hard-to-read-or-understand-any-information-at-all website here. The boxes, colors and type jumble together to form a Times Square-ish sensory overload. Why are the contents each in an array of different colorContinue reading “Worst web design EVER”
April Greiman is really cool
I found a great blog called idsgn by way of the New York Times article on the overly discussed Ikea typography change. I refuse to comment on that here (except to say that this was a business decision, not a design decision – changing the font from Futura to Verdana will save buckets of moneyContinue reading “April Greiman is really cool”
Some clarity to brand platform
Possibly related to the fact that it’s 9/11 but also because I think it’s the most successful angle, I’m heading more in a national security direction for the ‘tree power’ brand platform. Since harnessing tree power can provide information on environmental changes, prevent forest fires and detect radioactive smuggling, tree power can make Americans saferContinue reading “Some clarity to brand platform”