Possibly related to the fact that it’s 9/11 but also because I think it’s the most successful angle, I’m heading more in a national security direction for the ‘tree power’ brand platform. Since harnessing tree power can provide information on environmental changes, prevent forest fires and detect radioactive smuggling, tree power can make Americans saferContinue reading “Some clarity to brand platform”
Author Archives: Elizabeth Pizzuti
I heart stencils
Is it just me or is stencil lettering everywhere? Stencil letters, or any stencil art for that matter, takes us back to a time when everything was done by hand. There is a nostalgic quality, but stencil art also creates a rebellious and even dangerous aesthetic, as Steven Heller asserts in this article. The historyContinue reading “I heart stencils”
Hmm tree power…
After checking in on the Kurzweil AI site regularly this past week, today a news item popped up that grabbed my attention: Electrical Circuit runs entirely off power in trees. This topic has a lot of potential. I should explain what I’m looking for – our semester long project is to create a brand platformContinue reading “Hmm tree power…”
Human-Centered Design
The human-centered design toolkit from IDEO (and the Bill and Melinda Gates Foundation) has been downloaded 8500 + times from their site here. Including my own personal download. What an incredible document, created from a wealth of experience in the field and determining the best practices for achieving successful outcomes when working with different cultures.Continue reading “Human-Centered Design”
Sitting on a ticking time bomb
I was reading the Pantopicon blog, and this post made me stop and think: what direction is our world really going in? Humans could go in one of two directions: on one hand, there’s a resurgence of back-to-nature practices like yoga, local and organic food, crafting and the popularity of handmade elements in art andContinue reading “Sitting on a ticking time bomb”
Good Advice from …
Practice noticing stuff and telling stories. Steve Portigal tells us what we all should know, but is still a challenge. I have for so long wanted to have a blog of everyday observations of life in New York City. I mean, here we are in this place that for many people around the world hasContinue reading “Good Advice from …”
Loyal to the Prius
The CARS program was a government-run solution to get polluting cars off the road by providing credit for the trade-in of ‘clunkers’ towards the purchase of smaller, more fuel-efficient vehicles. In Tim Brown of IDEO’s blog, he posts an image of a Toyota dealership inundated with ‘clunkers’. The majority of these inefficient, oversized vehicles areContinue reading “Loyal to the Prius”